Saturday, August 2, 2014

Doing the Water thing...

Many ex-colleagues from Snapple and now myself have found our way to opportunities in water.  I have friends at Nestle, Voss, Fiji - and myself at Essentia. 


Yes, the skillset is needed in any beverage is similar. But I believe that the implication is deeper. Consumers no longer believe that "water is water", and that waters can have different qualities, roles and functions. At SNAPPLE we learned how to leverage differentiation in marketing and selling.