The Worst 20

 1 Sierra Nevada Bigfoot = 1 case of Michelob Ultra

Always love a good "worst" list: here are the top (or should that be bottom?) 20 most harmful beverages in the USA.

Enjoy...

More positives for Caffeine

And more negatives for sugar...

Interesting new study from LSU says that it is the sugar in soft drinks that is bad for you - and increases risk of heart disease. The caffeine is OK.

“Sugar may actually be the nutrient that is associated with blood pressure and not caffeine which many people would suspect.” - Liwei Chen, Assistant professor of Public Health LSU.

Supermarket Segmentation

It has been said that the days of the consumer segmentation have gone, but when you find one, it is always interesting. The folks at Supermarket News have just published their own view of the supermarket shopping world. Its a nice topline view, but it would be better to understand the relative importance of each group.

See my slideshare account for a hard copy of the full document.