Umair Haque - Prophet

Every time I read Umair's blog I find myself nodding and getting inspired. Why? Because he has tangible ideas of a better, more creative, way of doing business. A way that breaks the shackles of bureaucracy, and allows the triumph of the good idea rather than the expeditious idea: Here is an example...

In the 20th century, marketing was the pusher of a consumption addiction: Madison Ave's game was to create perceived value by "differentiating" the same razors, blades, and toothpaste. At the Lab, we've found that companies who create perceived value are significantly less profitable and more vulnerable than companies who are rethinking marketing to create real value.

I am a believer...