USA Today has acknowledged the growth of protein as a sought after nutrient in this article today.
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However there still remains an open question on how much protein is beneficial. The RDA of protein is sex and size dependent - from 30g a day for a 110 lb woman to 60g a day for a 200 lb man. The sports nutrition wisdom is that it is 1g for every pound of your weight...
In beverages there is a great range from 5g in K2O to 40+g in Muscle Power. But I believe that 5g-10g has a positive impact from my personal experience, and there remains a big opportunity for a great tasting big idea for snacking protein...
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