Thursday, April 16, 2009

Grass Roots Demand for Surge? (..Really? ...Surge?)

Ah nostalgia, for a time before real energy drinks...

C Store news ran this story about Surge today. Surge was Coke's updated answer to Mountain Dew (because Mello Yello was never going to cut it). Plus it was the brainchild of Coke marketing guru Sergio Zyman (hence the Surge - geddit?).

While it has been a decade since I tasted the product, it was only ever a me-too for the Coke system - with an inferior taste to Mountain Dew, and eventually a lower caffeine level than Red Bull.

The lesson here is a few Facebook groups does not a re-surge-ence make.

(Ugh, Sorry)

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