Friday, August 14, 2009

Here Comes Coconut Water...

Pepsico's Latest Purchase

In a summer when much of the focus of the beverage industry has been on the Pepsico move to buy its distribution systen, PEP showed that it still had its eyes on the future with the acquisition of Amacoco.

While the acquisition is dressed up as a move with international motivations, its is likely that PEP has also got a eye on the US with the move. In recent months media coverage of coconut water has increased, and the three current players in the US market (Zico, Vita Coco and ONE) have been in an distribution expansion for the entire year.

I personally like coconut water: Great original taste, nice unique packaging... Its ready for primetime: Now the question is - who will be the winner??

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