Tuesday, May 11, 2010

Supermarket Segmentation

It has been said that the days of the consumer segmentation have gone, but when you find one, it is always interesting. The folks at Supermarket News have just published their own view of the supermarket shopping world. Its a nice topline view, but it would be better to understand the relative importance of each group.

See my slideshare account for a hard copy of the full document.

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