Tuesday, October 12, 2010

The Day After, There Will Be Beer...

 SAB Miller creates brewery on a tanker... for those "just in case" scenarios.

One of the great joys of being in strategy is playing "what if...". Normally we speculate about sugar taxes, M&As, ingredient shortages. But occasionally you get asked about that time horizon greater than 5 years out when imaginations can run wild.

Apparently SAB Miller just had that exercise, and created their own "beyond thunderdome" scenario where global weather has become so unpredictable, and water/energy are in such short supply that man returns to a more nomadic existence -relying on the sea for much of its subsistence. Therefore SAB imagined this brewery on a tanker concept that could be used to provide beer for those survivors. And you would have to guess that if we really face such nightmare scenarios, we will need a beer to relax with!

A quick POV...

Pluses - ability to relocate rapidly and go to where the people and resources are:

Minuses -  Tough to stockpile ingredients, packaging and inventory

(If anyone has an actual copy of this study to share, I would love to read it - send to neilgkimberley@gmail.com).

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