Thursday, December 4, 2008

The View From Across The Pond

Was in the UK last week - and a few things stuck me.

Traditionally the amount of cold space for beverages in immediate consumption has been very limited, and the selection very small compared to your average US convenience store. Well that is changing, with cold space plentiful in new motorway service areas (an area where the US could learn a thing or two) and Gas/C Stores. And now cold drinks are making their way into places like WH Smith. Here's the set from a store in St Helens.

Its notable how many domestic UK brands are in this set Lucozade, Lucozade Sport, Irn Bru (the national drink of Scotland - full of sugar and caffeine), Oasis (the euro Snapple), Ribena (blackcurrant drink) and Vimto (a black fruit punch with pride of Lancashire. While this a little atypical of the country (no Red Bull, Coke and Coke Zero etc) it is interesting to see domestic brands in prime retail space (the checkout is 5' to the right of this cooler.

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