For Food & Beverage Companies, The Mission Has Not Changed

While the world focuses on the challenges of debt and macro-economic budgets, food and beverage companies have again become a refuge for investors.

The challenge will be to maintain the momentum that has been made by the structural changes in the food/beverage marketplace:

- Build and leverage the margins created by truly functional products
- Find ways to bring "coolness" through design to budget products
- Create brand loyalty through establishing closer links  between products, brand activators and consumers to build a virtuous circle of trial, awareness and availability.

A downgraded America may face some new issues, but Food and Beverage companies face the same issues they have faced since the last downturn. Now is the time to recognize and act on the opportunity.