While Gallup does not go into the causes for this, you would imagine that a combination of the poor state of the economy, the increasing variety and kinds of alcohol and competitive pricing are encouraging consumption even as health and wellness trends may mitigate against them.
The additional detail provided is also interesting. While beer remains the dominant beverage, there is an increasing interest in wine across all demos. It is also interesting to see that spirits have an almost uniform interest across the demographics.
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