The End Of Advertising And Bachman Turner Overdrive...

Over the past few weeks, a recurring topic of conversation has been about how the agency and client model of marketing and communications is changing - and there are very few people embracing that change.

Most traditional commercial enterprises have people in outdated roles being serviced by consultants (agencies of every description) that no longer know what their role is.

I came across this interesting White Paper by (of all people) IBM, that really hit home. If you think we have seen change to date, you ain't seen nothin' yet...