Monday, November 2, 2009

Food in the age of Energy

Now beef jerky with added energy.

Perky Jerky is certainly an interesting concept, using a higher quality beef and guarana; And it is well within the interest of the male energy consumer. In the linked article the creators talk about a desire to "take jerky upmarket"... And while the package is interesting (it will be tough for Red Bull to stop them from using a bull) the name Perky Jerky belies a pretty serious product.

This may not be THE big idea that will take stimulants into meat snacks, but it is an interesting progression in taking energy functionality to a new market space.

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