FRS - out in front of the curve
Today there are news stories on the value of Quercetin as an antioxidant that can improve endurance. Over the past three years FRS has been promoting the compound as an endurance ingredient: well now they have their wish. The data claims that people taking Quercetin could increase their endurance by 13% - not an insignificant number.
FRS has employed some interesting approaches to the market, from free samples to DSD distribution to social networking - but this press may be the most significant. I wish them luck!
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