Wednesday, June 10, 2009

The Myth of Sustainable Competitive Advantage

It may be a bit academic, but this article in the HBS review is very interesting.

The basic premise is that competition is now so aggressive that no advantage is sustainable over a long period, and that a successfull business no requires a process that builds a series of short term advantages.

The implication here is that the pace of innovation and change is only likely to accelerate, and that personal employment stability will be a thing of the past.

An interesting read, but with far reaching implications...

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