Tuesday, May 19, 2009

Cola Sensationalism

Coke's Cool Summer 2009 Look

So it turns out that drinking between 3 and 10 liters of cola per day could be bad for you. Anyone surprised? Thought not.

But this comment was most interesting: "In a commentary, Dr Clifford Packer from the Louis Stokes Cleveland VA Medical Centre in Ohio said... "With aggressive mass marketing, super-sizing of soft drinks, and the effects of caffeine tolerance and dependence, there is very little doubt that tens of millions of people in industrialised countries drink at least 2-3 l of cola per day."

Tens of millions of people drinking 5 - 9 cans per day, or 4 - 6 single serve 20z bottles. Must admit that seems high. Yes, I have seen and met the biggest consumers who love their chosen beverage to the tune of a 12 pack-a-day... but they are the exception rather than the rule.

Again sensationalism mixed with guestimation leads nowhere.

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