Innovation on the Ropes...

Mintel is reporting that new product launches have declined by 51% in 1Q 2009 vs 1Q 2008. Looks like the constriction of capital, allied with changing consumer needs is finally arresting a decade of innovation.

Of specific interest to me is the data that the non-alcoholic beverage segment has declined by 56%. Its interesting that the new product with most interest within the investment community is Orange Crush through the Pepsi system, while the energy segment consolidates, the water segment declines and sports drinks enter a phase of price promotion.

Now is the time for a new idea to kick start the cycle again.