NY's Bigger Better Bottle Bill - What a Disaster!

The politicians at NY state government want state specific UPC's for deposit required containers... And by June 1st!

Just insane!

• It will increase consumer prices through increased complexity

• It will be almost impossible for small beverage businesses to manage. It would build an almost insurmountable competitive advantage for the most sophisticated systems - Coke, Pepsi, AB.

• Its a trend could grind the US food system to a halt. Imagine each of the 50 states decides its own UPC, for each beverage in its grocery stores...

I am all for a greener supply chain approach, but adding a NY specific UPC code is no solution.

Stop the insanity.